OBJECTIVE
Rebrand an existing corporation that is well established in the market place. Enhance the current brand to update it's look and feel including the Brand Standards Manual.
CONCEPT
GoPro is a recognized brand in the marketplace for high quality, rugged cameras used for extreme sports and also everyday life. They provide their customers with an affordable camera that takes professional grade video and photos so that everyone can "GoPro".
The new logo is stacked making it easier to apply on products, while also being more symbolic—representing the distinct rounded shape of the cameras they sell. The slogan did not change in wording but the font is updated to balance it with the more pronounced wordmark. The colour palette is simplified so it does not compete with the vibrant images to showcase the camera's video and photo quality.
CLIENT
School Project - George Brown College
DATE CREATED
December 2014
